PersonaliTee - Express Your Personality in Fashion, with Organically Farmed Tee’s
Founded by up and coming self-made Entrepreneurial Powerhouse Summer Kaur. Far from being a stranger from big projects, Summer has already turned her hand at fund-raising and fictional writing. Read the pre-sale synopsis to her first-ever fictional book here. Before developing her writing skills, Summer was engaged in a big project, fundraising for and in collaboration with Mental Health UK. The fundraiser was great for raising awareness of all kinds of mental health issues as well as highlighting independent businesses. Who thanks to Summer’s effective online advertising all contributed to a big raffle in aid of Mental Health UK. Never one to sit still, Summer soon turned her hand to making our world a little bit better. This time, her focus was on fashion. What better way to combine all of Summer’s passions and hobbies with a great fashion brand. A clothing brand, predominantly based on T-Shirts designed to not only treat suppliers and workings fairly but that actually gives back to them. As well as providing a great selection of items that allow you to express yourself. Or as Summer herself says: ‘Making it possible for you to express your profanity personality without even having to say a word’
Organic Farming is one of the most important components of the new fashion brand, which focuses heavily on making the entire process as fair and sustainable as possible. Organic Cotton is far better for both the producers and the ecosystem in which it is made. Rather than using more toxic pesticides and fertilisers, co-planting, insect traps and a very special secret ingredient (Cow manure) are used, to achieve the extra soft feel to the cotton. Even organic cotton, which already uses less water than conventional means, still drinks up a lot of water in the crop-growing process. The fields used to grow the cotton for PersonaliTee are located in the North of India, where the monsoons fill reservoirs that supply almost all of the water needed. So you can rest assured that all of your fashionable finds at PersonaliTee are not only Certified Organic Cotton but are also not draining our water supply to grow such a great crop!
During processing, more waste is avoided. Remember all of the cows producing that magical secret ingredient? PersonaliTee certainly doesn’t forget them. All of the wasted seeds left over from the processing stage are pressed into cakes which are sold on as Cow Feed. Wastewater from dyehouse effluent is a major source of pollution in the clothing industry. Even here PersonaliTee has found a way to restrict any damage that may be brought onto the environment with processes. Where Teemill products are dyed, the water is recovered, cleaned and recirculated. After settling and skimming the water is filtered using reverse osmosis and distillation. This is basically sucking up water through really fine sand over and over, then boiling it.
Salt is added back in so that the dye adheres and all the cruddy mulchy stuff leftover is dried out and used for road markings. About 95% of the water is recirculated and recovered. In the end, the water coming out of the filters and going back round to be reused again is crystal clear, literally clean enough to drink. Once it has been cleaned it is then used at the input for the next batch. It is a closed-loop systemIn addition to all that PersonaliTee already do for the planet, they also own a solar farm and do not use any plastic packaging in their final products. Their plants abroad also use renewable energy sources and are as hygienic, safe and clean as their production facilities in the UK.
PersonaliTee does more than just make T-Shirts with funky slogans. The real drive behind PersonaliTee is to create pieces that say, what you think, without having to say it. In addition to the T-shirt range, which is available to Men, Women and
Children, the clothing brand offers sleepwear in the form of Night-Tee’s. They even offer a family range. Great for family portrait moments or family reunions. Even if they do have to be virtual for now! Every purchase from PersonaliTee not only comes with the comfort of knowing each product was created in the most sustainable processes available but also with the addition of a tree being planted per item purchased! So you are not just supporting a great fashion brand, but are also aiding in the world’s reforestation effort.
Can’t wait to express yourself fashionably? Head over to www.personalitee.uk now and grab yourself a statement piece! Make sure to keep up to date with all of PersonaliTee’s efforts and ventures via Social Media